As discussed in class today, here is link to Nielsen's website.
This link shows you TV ratings from September 2008.
Once there, look around the site to see the various articles describing how Nielsen is tracking audiences across new platforms.
Remember, Nielsen's ratings are how audiences are measured so that media corporations can then sell air time -and "eyeballs" - to advertisers.
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Notes on evolving paradigms and practices from the world of media. Posted by Professor Leo Aristimuño primarily for students of "Convergence Culture," an undergraduate course taught at the Department of Arts, Culture, and Media, at Rutgers University, Newark.
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SYLLABUS & READINGS
Follow this link to see the current syllabus for "Convergence Culture" along with links to course description & readings.
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