TRANSMEDIA ACTIVISM: Storytelling for Social Change

Check out this article from NAMAC on how transmedia storytelling can be used to educate audiences, form communities, and address social issues.

“transmedia activism” is one of the best ways to have people connect to a cause, by exposing them to a variety of media properties over various distribution channels—which opens up avenues for dialogue and provides an audience an educational experience about workable solutions—and then working with the most creative and engaged audience segment to facilitate the creation of their own content that further explains the cause and inspires action around it.